art22.net http://www.art22.net/blog fine art licensing school Mon, 09 Aug 2010 05:31:44 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 ADDITIONAL RESOURCES – Summary http://www.art22.net/blog/additional-resources-summary/ http://www.art22.net/blog/additional-resources-summary/#comments Sun, 08 Aug 2010 07:06:28 +0000 mr.magooroo http://www.artvisions.ws/?p=197 8. ADDITIONAL RESOURCES:
8.1. Our Support Services
8.1.1. During Coursework
8.1.2. After Completion
8.1.3. Consulting Services
8.1.4. Website Design/Development
8.2. Tools and Aids
8.2.1. Included
8.2.2. Optional
8.3. Other Support Options
8.3.1. Internet Resources
8.3.2. Other Professional Services

]]> http://www.art22.net/blog/additional-resources-summary/feed/ 0 YOUR ART LICENSING WEBSITE – Summary http://www.art22.net/blog/your-art-licensing-website-summary/ http://www.art22.net/blog/your-art-licensing-website-summary/#comments Sun, 08 Aug 2010 07:03:05 +0000 mr.magooroo http://www.artvisions.ws/?p=195 Continue reading]]> 5. YOUR ART LICENSING WEBSITE
5.1. Should I Hire A Designer/Developer?
5.2. What Is SEO?
5.3. What Are “Keywords”?
5.4. Should I Use Flash?
5.5. What Pages Are Needed?
5.6. What Size Should My Images Be?
5.7. Do I Need To Accept Credit Cards?
5.8. What Is Paypal?
5.9. Digital Branding Of The Website
5.10. Social Networking For The Website
5.11. Web Promotion Without A Website
5.12. Free Web Galleries
5.13. Blogging
5.14. Should I Offer My Art for Print on Demand (POD)?

]]> http://www.art22.net/blog/your-art-licensing-website-summary/feed/ 0 WHAT IS ART LICENSING – Summary http://www.art22.net/blog/what-is-art-licensing-summary/ http://www.art22.net/blog/what-is-art-licensing-summary/#comments Sun, 08 Aug 2010 06:58:00 +0000 mr.magooroo http://www.artvisions.ws/?p=190 Continue reading]]> 1. WHAT IS ART LICENSING
1.1. Overview
1.1.1. Art Licensing As A Way To Covert Art Making Into A Business
1.1.2. Art Licensing Defined
► About Fine Art Licensing Link
1.2. Why Would I Want To License My Art?
1.2.1. Realistic Expectations
1.2.1.1. Money
1.2.1.2. Fame
1.2.2. Art Licensing Income Compared To Traditional Art Sales Strategies
1.3. Types Of Licenses
1.3.1. Traditional Royalty License
1.3.1.1. Royalty On Sales
1.3.1.2. Fixed Fee Royalty
1.3.2. Royalty Free License
1.3.3. Rights Managed License
1.4. Forms Of Licensing
1.4.1. Character Licensing
1.4.2. Franchise And Brand Licensing
1.4.3. Fine Art Licensing
1.4.3.1. Risks
1.4.3.2. Rewards
1.4.4. Illustration Licensing
1.4.5. Photography Licensing
1.5. Methods Of Licensing
1.5.1. Rights Managed (RM) Licensing
1.5.2. Royalty Free (RF) Licensing
1.6. Art As Intellectual Property: Concept Of Intellectual Property In Art Licensing.
1.6.1. Copyright
1.6.1.1. what is Copyright
1.6.1.2. What To Do ( How To) To Protect Your Copyright
1.6.1.3. copyright as a business value
1.6.2. Other Forms of Intectual Property;
1.6.2.1. trade marks
1.6.2.2. brands
1.6.2.3. patents

]]> http://www.art22.net/blog/what-is-art-licensing-summary/feed/ 0 OTHER POSSIBILITIES http://www.art22.net/blog/other-possibilities/ http://www.art22.net/blog/other-possibilities/#comments Sun, 08 Aug 2010 06:40:39 +0000 mr.magooroo http://www.artvisions.ws/?p=185 7. OTHER POSSIBILITIES
If Not Licensing, Then What?
7.1. Self-Publishing…
7.2. Commission Work…
7.3. Original Sales…
7.3.1. Self – direct-to-consumer
7.3.2. Self – on-line
7.3.3. Via Gallery
7.3.4. Via Art Rep
7.4. Art Gallery As A Licensee For Prints…

]]> http://www.art22.net/blog/other-possibilities/feed/ 0 ART LICENSING; GETTING STARTED http://www.art22.net/blog/art-licensing-getting-started/ http://www.art22.net/blog/art-licensing-getting-started/#comments Sun, 08 Aug 2010 06:38:54 +0000 mr.magooroo http://www.artvisions.ws/?p=183 Continue reading]]> 2. ART LICENSING; GETTING STARTED
2.1. STEP#1 : Self Assesment: Am I Ready For Art Licensing?
2.1.1. Art Assessment
2.1.1.1. Body of Artwork (quantity Available to License)
2.1.1.2. Quality of Artwork (suitability for product use)
2.1.2. goals and objectives assesmnet: is art licensing as right oath for me?
2.1.3. personal Self-Assessment
► Self-Assessment Link
2.1.3.1. Do I have the temperament to be a businessperson
2.1.3.2. Do I have the knowledge to be a businessperson
2.1.3.3. Am I prepared to invest time to build a business
2.1.3.4. Am I prepared to invest money to build a business
2.2. STEP # 2 Digitazing Artwork
2.2.1. why and when you have to digitize your art
2.2.2. Digitizing Art – Technical Considerations
2.2.3. Scanning Your Art
2.2.4. digitizing art with Digital Photography
2.2.5. Digitizing Traditional Photography ( scanning film)
2.3. STEP #3 Archiving Artworok
2.3.1. What is an Archive and Why Should I care?
2.3.2. Archive to Protect Your Valuable Images Archive Systems
2.3.2.1. Methods
2.3.2.2. Equipment
2.3.2.3. Software
2.3.3. Archive Strategies
2.3.3.1. Storage (on site / off site)
2.3.4. Cataloging Criteria
2.3.4.1. Media
2.3.4.2. Descriptions
2.3.4.3. Locations (files /databases)

]]> http://www.art22.net/blog/art-licensing-getting-started/feed/ 0 MARKETING YOUR ART http://www.art22.net/blog/marketing-your-art/ http://www.art22.net/blog/marketing-your-art/#comments Sun, 08 Aug 2010 06:37:36 +0000 mr.magooroo http://www.artvisions.ws/?p=180 Continue reading]]> 3. MARKETING YOUR ART
3.1. STEP #1 : Building A Strategy: Strategic Marketing
3.1.1. What is a SWOT Analysis
► Got SWOT? Link
3.1.2. Does an Artist Need an Agent?
► Creating Your Unique Selling Proposition (USP) USP Link
3.1.3.
3.2. STEP #2 Defining Your Target Market(S)
3.2.1. Giftware
3.2.2. Stationery
3.2.3. Housewares
3.2.4. Home Furnishings
3.2.5. Textiles/Clothing
3.2.6. Fine Art Prints
3.2.7. Mass Market Prints
3.2.8. Print-on-Demand
3.2.9. Greeting/Note Cards
3.2.10. Character Art
3.2.11. Designs
3.3. STEP #3: Branding
3.3.1. Branding For Art Licesning
► Building An Art Brand – Branding Link
3.3.2. Artist’s Name vs. Business Name
3.3.3. Artist’s Biography
3.3.4. Artist’s Statement
3.3.5. Artist’s Resume
3.4. STEP #4 Creating An Art Licensing Catalog
3.4.1. Content: What To Include In The Catalog.
3.4.1.1.1. Body Of Art Versus Selection : portfolio versus catalog
3.4.1.1.2. Determining What Is Your “Best” Art: portfolio basics
3.4.2. Layout: How To Organize Catalog’s Constant Visually
3.4.3. Media
3.4.4. Digital Catalog Versus Printed
3.4.5. Forms Of Digital Catalogs
3.4.5.1. PDF Tearsheets
3.4.5.2. eBooks (PDF)
3.4.5.3. CD / DVD
3.4.5.4. JPEG Files
3.5. STEP # 5 Pricing The License
3.5.1. What Is A “Kill-Fee”?
3.5.2. What Is “Work For Hire”?
3.5.3. pricing considerations #1
3.5.4. pricing considerations #2
3.5.5. pricing considerations #3
3.5.6. pricing considerations #4
3.6. When Do You Need An Attorney?
3.6.1. Business Attorney
3.6.2. IP Attorney

]]> http://www.art22.net/blog/marketing-your-art/feed/ 0 FINDING LICENSING OPPORTUNITIES http://www.art22.net/blog/finding-licensing-opportunities/ http://www.art22.net/blog/finding-licensing-opportunities/#comments Sun, 08 Aug 2010 06:34:50 +0000 mr.magooroo http://www.artvisions.ws/?p=176 Continue reading]]> 4. FINDING LICENSING OPPORTUNITIES
4.1. Do I Need To Attend Tradeshows
4.1.1. ArtExpo
4.1.2. Surtex
4.1.3. What are Trade “Marts” (or “Markets”?)
4.2. Should I Market My Art Internationally?
4.2.1. Export Rules
4.2.2. Money Exchange Rates
4.2.3. Choice Of Law
4.2.4. What Is The “UN Convention On Sale Of Goods”
4.3. Internet Tools For Art Marketing
4.3.1. Website
4.3.2. Blog
4.3.3. eMail
4.3.4. RSS (Really Simple Syndication)
4.3.5. Social Media
4.3.6. Micro-Blog (Twitter)
4.3.7. Forums
4.3.8. Free Downloadable Files
4.3.8.1. JPEG Images & Tear sheets
4.3.8.2. PDF Tear sheets
4.3.8.3. eBooks (PDF)
4.3.9. Snail Mail Marketing
4.3.10. email Marketing

]]> http://www.art22.net/blog/finding-licensing-opportunities/feed/ 0 BUILDING YOUR ART LICENSING BUSINESS http://www.art22.net/blog/building-your-art-licensing-business/ http://www.art22.net/blog/building-your-art-licensing-business/#comments Sun, 08 Aug 2010 06:31:19 +0000 mr.magooroo http://www.artvisions.ws/?p=170 Continue reading]]> 6. BUILDING YOUR ART LICENSING BUSINESS
6.1. Licensing Agreements
6.1.1. Business Terms
6.1.1.1. Liability
6.1.1.2. Warranty
6.1.1.3. Termination
6.1.2. License Grant Terms
6.1.2.1. Term
6.1.2.2. Territory
6.1.2.3. Usage
6.1.2.4. Royalty payments
6.2. Business Financial Issues
6.2.1. Accounting / Inventory
6.2.2. Banking
6.2.3. Taxes
6.2.3.1. The IRS is Not Your Enemy
6.2.3.2. The IRS is Not Your Friend

]]> http://www.art22.net/blog/building-your-art-licensing-business/feed/ 0 CREATING AN ART LICENSING WEBSITE http://www.art22.net/blog/creating-an-art-licensing-website/ http://www.art22.net/blog/creating-an-art-licensing-website/#comments Wed, 21 Jul 2010 04:47:02 +0000 mr.magooroo http://www.biz1web.biz/?p=134 Continue reading]]>
Things to think about BEFORE creating your art licensing website:
Should I Hire A Designer/Developer? What Is SEO? What Are “Keywords”? Should I Use Flash? What Pages Are Needed? What Size Should My Images Be? Do I Need To Accept Credit Cards? What Is Paypal? Digital Branding Of The Website. Social Networking For The Website. Web Promotion Without A Website. Free Web Galleries. Blogging. Should I Offer My Art for Print on Demand (POD)?

]]> http://www.art22.net/blog/creating-an-art-licensing-website/feed/ 0 WHAT IS ART LICENSING http://www.art22.net/blog/what-is-art-licensing/ http://www.art22.net/blog/what-is-art-licensing/#comments Tue, 20 Jul 2010 06:57:01 +0000 mr.magooroo http://www.biz1web.biz/?p=117 Continue reading]]> Quite simply stated: art licensing is the agreement by artists to “rent” the copyright to their art for use on a product.

But, art licensing – in it’s details – can be a rather complex beast. It can involve complicated contracts, convoluted financial terms, guarantees regarding copyrights (from both parties), territory, length of license term and other factors.

None of which will ever come into play unless the artist can find a manufacturer or publisher who is willing to risk the up-front investment needed to produce the product incorporating (and whose success depends upon) the artwork.

]]> http://www.art22.net/blog/what-is-art-licensing/feed/ 0