Online Marketing http://www.art22.net internet business solutions Wed, 10 Aug 2011 03:33:45 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Effective Websites http://www.art22.net/effective-websites/ http://www.art22.net/effective-websites/#comments Sun, 19 Jun 2011 02:14:36 +0000 mr.fixit http://www.art22.net/?p=12 Excellent design is only part of the story; you, the business person, must contribute superb content, and a well-crafted “Business Value Proposition” if you want your web site … Continue reading]]> Excellent design is only part of the story; you, the business person, must contribute superb content, and a well-crafted “Business Value Proposition” if you want your web site to be effective.

]]> http://www.art22.net/effective-websites/feed/ 0 Business Value Proposition http://www.art22.net/business-value-proposition/ http://www.art22.net/business-value-proposition/#comments Sun, 19 Jun 2011 00:02:39 +0000 mr.fixit http://www.art22.net/?p=10 You must have, or develop if you don’t already have, a “Business Value Proposition” (sometimes known as Unique Selling Proposition or USP). Without an effective Business Value Proposition, … Continue reading]]> You must have, or develop if you don’t already have, a “Business Value Proposition” (sometimes known as Unique Selling Proposition or USP). Without an effective Business Value Proposition, you will not stand-out from the herd of similar offerings.

Your value proposition is a short and to-the-point statement setting your business apart from all competitors. A value proposition has to be what you DO and ARE. It can’t be just what you SAY or WANT.

More importantly, your statement should articulate how your uniqueness is useful to your customer – and is best stated in terms of problem solutions.

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